FOR IMMEDIATE RELEASE
JANUARY 4, 2006
DR. JOHN HOOVER'S THE BULLWINKLE CODE
LESSONS FROM THE MOOSYLVANIAN
MASTER OF MOTIVATION
SOLD TO ST. MARTIN'S PRESS
Peter Miller announces The Bullwinkle Code: Lessons From the Moosylvanian Master of Motivation deal, scheduled for Hard Cover publication Fall/Winter 2006.
Peter Miller, President of PMA Literary and Film Management, Incorporated, is pleased to announce the placement of the U.S. and Canadian rights to The Bullwinkle Code (working title) by Dr. John Hoover, with Phil Revzin, Senior Editor at St. Martin's Press.
While business gurus such as Warren Benis, Ken Blanchard, Jim Collins, Steven Covey, Spencer Johnson, John Maxwell, and Jack Welch have long had the stage to themselves, they will soon have to make room for a new authority, one with a big nose, antlers and a sidekick who soars...
Bullwinkle on Business
As you'll recall, the mighty moose never worked alone. That's why The Bullwinkle Code also stars Rocket J. (Rocky) Squirrel, Boris Badenov, Natasha Fatale, Mr. Peabody and Sherman. With the Cold War behind them, Rocky and Bullwinkle have left public sector espionage to become private sector executives. Bullwinkle is a CEO no less. Moose and squirrel are no longer combatants of Boris and Natasha; they are free-market competitors. Boris and Natasha, still laboring under the cruel yoke of Fearless Leader (also now a CEO), are no longer comrades, but colleagues. Public sector to private sector, communism to capitalism...it's a difficult transition for everyone involved and it's hard to tell who's bungling it more, the Eastern enterprise or the Western enterprise.
Because of their place in the public's heart, these characters demonstrate some of the most ridiculous and diabolical behaviors of senior executives while keeping the tone light and humorous. Thank goodness Mr. Peabody, Sherman, and the way-back machine are handy to explain the significance and enduring meaning from the main characters' antics. The characters deliver a new and insightful program to reinvigorate any enterprise in ten lessons, in a uniquely effective and memorable way.
Who else would Jay Ward Productions, Bullwinkle Studios, and Classic Media entrust to bring Rocky and Bullwinkle out of retirement for business publishing purposes than Dr. John (How to Work for an Idiot) Hoover. Dr. John's formidable publishing, executive, and academic credentials are eclipsed only by his natural humor, satire, and sacred-moose-slaying iconoclasm used in the service of business insight.
The Bullwinkle Code on Business will feature handy checklists of do's and don'ts. With Rocky's help, Bullwinkle is transformed from a bungling executive moose into the Moosylvanian Master of Motivation. His new mantra becomes: “Build the People who Energize Your Enterprise.”
John Hoover, Ph.D. is a business humorist, human development and organizational communications consultant, and author. His book, How to Work for an Idiot, published in November 2003 by Career Press, has been as high as #10 Amazon.com and on BarnesandNoble.com in sales, and appeared on The Wall Street Journal's, Business Week's, and Publisher's Weekly's bestseller lists. There over 70,000 copies in print and the books just keep selling.
For more information, contact Peter Miller, PMA Literary & Film Management, Inc. at
