FOR IMMEDIATE RELEASE
JULY 21, 2004
PMA ANNOUNCES SALE OF THE CULTURE CODE
TO BROADWAY BOOKS
TO BROADWAY BOOKS
Peter Miller and Scott Hoffman of PMA Literary and Film Management, Inc. are pleased to announce the sale of world rights to The Culture Code by Dr. Clotaire Rapaille to Kristine Puopolo at Broadway Books.
Why do Americans do the things we do?
The Culture Code answers this age-old question. The next in a tradition of “big idea books” like The Tipping Point, Future Shock, Megatrends, and Emotional Intelligence, it will be impossible for readers to look at themselves and their lives in quite the same way once they have read the book.
Why do we make friends easily but find it difficult to keep them for a long time? Why do we have such a strong work ethic? Why does personal appearance mean so much to us? Why are our kitchens and bathrooms and cars getting bigger? Why do we choose the leaders we do? Why do we buy what we buy, eat what we eat, and love who we love?
The Culture Code explains the idea behind the answer to all these questions: that there lies, hidden below the surface, a force common to all of us—a Cultural Unconscious, capable of shaping all of our decisions and driving our behavior.
What lies behind our fascination with the female navel? Is there such a thing as Mr. Right? Why do we go home for Thanksgiving? Why do we “work” on our tans? What does physical beauty really mean to us? The answers are often surprising and always illuminating.
A world-renowned marketing expert, Dr. Rapaille is a cultural anthropologist who has consulted with more than 50 of the world's largest companies. By using the tools of biology, psychology, anthropology and learning theory to decode the secrets behind the things that matter the most to us, The Culture Code will attract massive attention.
For more information, contact Peter Miller, PMA Literary & Film Management, Inc. at 212.929.1222 or
