By Rick Oliver and Tim Leffel

In the space of just two decades, rap music has co-opted the mainstream music industry to create one of the most enduring—if unlikely—success stories in American business history. For the first time, this book describes how such icons as Russell Simons, Sean “P. Diddy” Combs, and Percy “Master P” Miller rose from nothing to head major corporations and dominate the American music scene.

In addition to providing this cultural history, the book also provides a “highlights reel” of the most important business lessons from these various moguls, such as how to establish long-term stability from an overnight success; how to utilize grass-roots and guerilla marketing; and how to structure lucrative joint-venture deals. In Success Strategies of the Rap Moguls, authors Dr. Richard Oliver and Tim Leffel build bridges between the mean streets of Harlem and the super-chic of Madison Avenue, while demonstrating how the methods they describe can be applied to a cross-section of different businesses.