FOR IMMEDIATE RELEASE
AUGUST 25, 2004
PMA ANNOUNCES SALE OF
ADVERTISING FOR LOVE
TO THUNDER'S MOUTH PRESS
TO THUNDER'S MOUTH PRESS
Scott Hoffman of PMA Literary & Film Management, Inc. is pleased to announce the sale of U.S. and Canadian rights to Advertising for Love by Laura J. Schaefer to John Oakes at Thunder's Mouth Press.
The most profitable online website isn't an auction or a place to buy stocks—it's an application that's a little more . . .personal. Hopefuls subscribe in droves to dating sites such as Match.com and Yahoo Personals, yet even the savviest craigslist users assume that personal ads were an invention of the 1960's. The truth is far more interesting; personals have been around for nearly three hundred years.
In all that time, millions of ads have been written and poured over, but only a few stand out for their humor, uniqueness, or poignancy. Some are just plain strange, a few are almost poetic, and others are too clever for their own good. Here you have it—the best and worst personal ads from three centuries of the hopefuls and the hopeless, the bitter and the sweet, the lovely and the lonely.
Advertising for Love offers up examples from the Victorian era and the sexual revolution, not to mention from the myriad dating Web sites active today, and slyly illustrates societal shifts, as well as the emergence of contemporary culture in the process. But let's not get too serious. Part anthropology and part entertainment, Advertising for Love is a must-read for the information-soaked dater.
Laura J. Schaefer is a freelance writer whose work regularly appears on the MSN Love & Relationship Channel and at Match.com, as well as throughout the web. She is currently at work on her second book and has completed a screenplay adaptation of this project entitled Nothing Personal.
For more information, contact Peter Miller, PMA Literary & Film Management, Inc. at 212.929.1222 or
