By Laura Schaeffer
Thunder’s Mouth, Trade Paperback Original
With Match.com and other Internet dating sites signing up thousands of new users per month, personal ads are a multi-million dollar business and an integral part of American popular culture.
But what most current users of the personals ads don’t realize is that the phenomenon is far from new; in fact, the concept of using mass media to find romance goes back as far as the 1700′s. Advertising for Love provides readers with the best—and worst—personal ads of all-time.
The author, Laura Schaefer, writes regular dating and romance feature stories for Match.com, which appear at the MSN Love and Relationships Channel. Her writing on personal ads has also appeared in The New York Times.