By Christina Ford Haylock, Len Muscarella, Steve Case, Ron Schultz (Editor)

This book was written and edited for business executives in “traditional” companies who are trying to develop and implement effective Internet strategies. We call these businesses Encumbered Companies, because they come to the Web with baggage that Internet startups simply don’t have, such as existing sales channels that might be threatened; existing organizational challenges; and expectations of boards and shareholders about earnings and margins. Executives in these companies will find in Net Success the learnings of 24 of the industry’s most experienced leaders, writing about topics ranging from design to advertising to legal issues. We believe Net Success can become the Internet handbook for corporate executives who are charged with their companies’ Web business.