FOR IMMEDIATE RELEASE
MAY 6, 2005
PMA ANNOUNCES SALE OF
THE POWER OF BREAKTHROUGH
TO PORTFOLIO
THE POWER OF BREAKTHROUGH
TO PORTFOLIO
Peter Miller of PMA Literary & Film Management, Inc. is pleased to announce the sale of a book tentatively titled The Power of Breakthrough: How the World's Great Companies and Top Leaders Achieve Impossible Growth to Adrian Zackheim, Publisher at Portfolio, an imprint of Penguin Group in a significant deal.
The Power of Breakthrough is written by the hottest global leadership and consultancy team around, bringing the principles of the Breakthrough Program to the hands of readers.
For years the Breakthrough Program has been implemented in hundreds of corporations across the globe including Proctor & Gamble, Nike, Pepsi, Warner Lambert, Visa, British Airways, Publicis, and Omnicom. Companies lining up to implement Breakthrough in 2005 to achieve extraordinary results include Wrigley, T-Mobile and Mars.
Thought leaders, scientists and innovation experts Dr. Bart Sayle, PhD (CEO of The Breakthrough Group, London) and Dr. Surinder Kumar PhD, (Chief Innovation Officer; Wrigley Corporation) identify five Breakthrough Principles for achieving personal, professional and business growth. Based on insights the authors have discovered and used over forty years of research and expertise in innovation and behavioral science within corporations, Dr.'s Kumar and Sayle argue that extraordinary growth stems from creating a culture of Breakthrough — that mysterious zone where talent, magic, physical and mental energy intersect.
Most books focus on changing the processes, structure and systems of a business leaving the people unchanged. This book is unlike any in that it centers on building the people to build the business; and focuses on the congruence of their logic, emotions, and actions, creating a whole new dimension of business culture that leads to growth.
Drs. Sayle and Kumar are writing the book with Tammy Kling, who most recently authored The Transparent Leader (HarperBusiness) with The Dial Corp's CEO, Herb Baum.
For more information, contact Peter Miller, PMA Literary & Film Management, Inc. at 212.929.1222 or
