By Dr. Bart Sayle and Dr. Surinder Kumar

How does a $2 billion company become a $5 billion company in a few years? How do rival divisions overcome their animosity to achieve a common goal? How does a man in a pirate suit connect with a belligerent CEO? All through the power of Riding the Blue Train, a unique program that Dr. Bart Sayle and Dr. Surinder Kumar have taught to hundreds of companies to help them achieve dramatic growth and innovation.

They offer a simple but profound message: in order to build your business, you first need to build your people. Instead of imposing a new strategy from the top down, focus on unleashing creativity from the bottom up. Get everyone excited about a common goal, listen to their best ideas, and focus their energy. When that happens, your people will get off the “red train” of defensiveness, negativity, and anger. Instead, they’ll start riding the “blue train” of empowerment, enthusiasm and teamwork—and amazing results will follow.

Easier said than done? Riding the Blue Train features dramatic success stories from companies like P&G, Nike, Visa, Pepsi, Wrigley, and British Airways that have applied these principles in the real world.

This inspiring book will change the way people think about corporate culture.

Bart Sayle, Ph.D., is CEO of The Breakthrough Group, a management and innovation consultancy based in London. Surinder Kumar, Ph.D., is the Chief Innovation Officer for Wrigley, based in Chicago. This is their first book.