By Roy Feinson

Feinson’s book is grounded in an entirely new school of thought. His theory is that the sounds that make up an individual’s name are grounded in a biological response to emotions. Correlating the results of census data with the success rates of thousands of individuals, he demonstrates how our names have a significant impact on our personalities. What’s so brilliant about this book is that he managed to find a way for individuals to look up their own names. Using this formula, he will be able to define the personality characteristics of 95% of English-speaking America, based on their names alone.